Horses for courses

These days, the trend is very much towards outsourcing your non-core activities.  Services have sprung up to meet the demand – marketing, HR, IT, telemarketing and more have all become services which the SME business can acquire on the basis of a few hours or days per month.

As an outsourced marketer I’ve noticed an increasingly positive attitude towards buying-in non-core services as and when they are needed. The advantages are clear:

You get expert, professional support, when you need it, and it doesn’t cost you the earth.

Then there are the less tangible benefits:

• You get something done that you may have been putting off for months – your telemarketing campaign, your database, your proposals, your case studies, your blog, your server upgrade, your HR manual, your new web site – rarely do these jobs make it to the top of your priority list, and getting them done by an outsourced specialist allows your business to move forward.
• You get access to a network of complementary services which have already proved themselves with your outsourced specialist. For example, as a marketer, I work regularly with graphic designers, web designers, e-marketing specialists, translators, printers and telemarketers, and I’m able to recommend ‘trusted partners’ to my clients.
• You become free to focus on the core activities of your business, safe in the knowledge that you are receiving professional advice and support where you need it.

So, all together now.... what's stopping you?

9th Oct 2011