Every connection is an opportunity

Here’s an interesting lesson in the value of networking.  I’ve recently exchanged emails, courtesy of LinkedIn, with a former marketing colleague from over a decade ago. He had been made redundant and was connecting with past contacts, in search of potential opportunities. We arranged to meet for a chat. This morning, a few days ahead of our meeting, I received the following email:

“Hi Julie, I’m just about to accept a job offer with a company called [... ... ...] to lead their marketing in Europe. However, I think I will need to access skills like yours. Therefore, if you’re still OK to meet up we can do it on the basis of me being a prospective client.”

Every connection is an opportunity; you never know where something will lead.

2nd June 2009