Marketing 101 for The Athena Network

My short slide presentation on marketing, given at The Athena Network Northwood meeting in March, is available to download here.

It contains a few ideas on how to approach the task of analysing your market and your business, and then developing a marketing strategy.  It was only a 10 minute presentation, so it's very high level, I'm afraid.  And if you weren't there, you won't know why the lovely George Clooney features in the final slide!

30th Mar 2010