From theoretical to practical – here are a few examples of the type of projects on which I’ve been engaged:
Interim marketing manager for an enterprise software company. Project work during this 23-month contract included managing lead generation activities such as seminars, webinars and VIP dinners; email and postal marketing campaigns; marketing collateral and campaign design, trade show preparation, creating presentations, copy writing articles, bylines and content for white papers.
Web site copy writing for disaster recovery, recruitment, mobile workforce communications, express global couriers, large-format printing, customs clearance, CAD/CAM solutions
Newsletters/e-newsletters for security technology, recruitment, telemarketing services, contact centre solutions, customs clearance
Coffee Break Stories for a customs clearance specialist. The newsletters gain positive response from readers every month and have helped to increase awareness of a suite of import/export services
Marketing Discovery Workshops for photographic services, telecommunications vendors, training services
Case studies on implementation of document management systems, contact centre load and quality testing
Client communications for accountancy practice, motor vehicle service centre
Proposal documents for mobile workforce communications, global overnight courier services, contact centre solutions, critical infrastructure, web analytics and marketing campaign management
Copy writing and document management of an extensive proposal for a multi-million pound fleet management outsourcing contract on behalf of a major Plc. The project ran over four phases and involved input from five Group companies. My client won their bid, and a contract worth around £300 million
Substantial Q&A database designed to simplify the task of compiling complex, technically detailed proposals
Information CD for security industry consultants
Marketing and sales support documentation for a telephony solutions provider’s dealer/reseller extranet
Brochures for specialist software for the social housing sector, customs clearance, branded promotional merchandise, global logistics, residential and nursing care homes
On-line articles on video surveillance solutions
Mailing campaigns for promotional merchandise, electrical services, specialist recruitment
Borough-wide Needs Assessment for palliative care, on behalf of a local hospice. The resultant report informed development of day care, hospice-at-home and other services for palliative patients within the borough
Organisation of two series of customer seminars for customers aiming to drive up quality in their contact centres. Sourcing venues across the UK, handling logistics, customer invitations and responses
....it's a year from today... Your business communications are looking and sounding better than ever before.
Your customers are always telling you how much they enjoy reading your newsletter. You're happy, because that means they're getting the messages you want them to get.